Fabio Rotella

The architect lives and works in Milan. He was born into a family of Italian creatives, which allowed him to cultivate his passion for applied arts in their different aspects. After graduating in Architecture in Rome, he obtained his Master of Arts in Industrial and Management Design from the Domus Academy in Milan in 1988/89. From 1990 to 1995 he collaborated with Atelier Mendini as a coordinator of architectural and design projects, and gained experience as art director by collaborating with brands such as Swatch, Alessi, Bisazza, etc.

In 1995, he coordinated four exhibitions for Swatch in Milan, Cologne, Paris and New York entitled “Rotella for Swatch” for the launch of two new watches created with his uncle, artist Mimmo Rotella, which are part of the 1995 Swatch Art Specials collection.

In 1996, he established Studio Rotella, an authentic creative factory that works on  architecture, interior design, industrial design and brand consulting. He has carried out architectural and conceptual projects in Italy and abroad, from the redevelopment of urban areas and industrial reconversion to the design of hotels, restaurants and private villas. Moreover, he has designed collections of furniture, complements and lighting systems, collaborating with many important Italian and foreign companies.
Over the years he has become Art Director of several companies and has taken care of their identity, designed products, organized and coordinated artistic-cultural events, and participated in several national and international exhibitions. He has also collaborated with some international brands such as Heineken, Budweiser, Absolut Vodka, Mc Donald’s, Swatch, Bisazza, Coca Cola, Breil.
Attentive to the environment and fully aware of the contemporary and ever-changing society in which we live, he develops his projects with an ethical, artistic, and deeply poetic approach. An eclectic architect, Fabio Rotella uses art in all its facets as a reference point and source of conceptual insights, proposing new ideas about experiencing spaces and conceiving architecture today.